Twitch Introduces Partner Plus Program, But It May Not Be Enough to Save It
Twitch has announced the new Partner Plus program, which will give streamers a 70% share of net subscription revenue up to $100,000. However, the program has some strict requirements, including maintaining a sub count of 350 for three consecutive months. This means that many smaller streamers will not be eligible for the program.
The announcement of Partner Plus comes after a wave of criticism from streamers and viewers over Twitch’s recent changes to its policies. In June, Twitch announced that it would be reducing the size of on-stream logos to 3% of the screen’s size and banning burned-in ads. These changes were met with widespread backlash, with many streamers and viewers accusing Twitch of trying to stifle competition from other streaming platforms.
Twitch has since backtracked on some of its changes, but the damage has already been done. Many streamers have already left Twitch for other platforms, such as kick.com, YouTube Gaming & Mixer. It remains to be seen whether Partner Plus will be enough to lure streamers back to Twitch.
Here are some reasons why Partner Plus may not be enough to save Twitch:
- The requirements for the program are too strict. Many smaller streamers will not be able to meet the sub-count requirement.
- The program is only temporary. It only lasts for one year, and there is no guarantee that it will be renewed.
- Twitch has a history of making changes that are unpopular with streamers. This makes it difficult for streamers to trust that Twitch will not make changes to Partner Plus in the future.
Overall, it is too early to say whether Partner Plus will be a success. However, it is clear that Twitch needs to do more to address the concerns of its streamers if it wants to avoid losing them to other platforms.
In addition to the reasons mentioned above, there are a few other factors that could contribute to Twitch’s failure. First, Twitch is facing increasing competition from other streaming platforms, such as YouTube Gaming and Mixer. These platforms are offering streamers more favorable terms and features, which could make them more attractive to streamers.
Second, Twitch has been criticized for its lack of transparency and its slow response to issues raised by streamers. This has led to growing distrust between Twitch and its community, which could make it difficult for Twitch to attract new streamers and viewers.
Finally, Twitch has been plagued by technical problems in recent months. These problems have caused outages and disruptions, which have frustrated streamers and viewers. If Twitch cannot resolve these problems, it could damage its reputation and make it more difficult for it to compete with other platforms.
Only time will tell whether Twitch can turn things around. However, the company faces a number of challenges that will need to be addressed if it wants to avoid failure.
